chloe is

a multidisciplinary designer based in Los Angeles. currently a senior graphic designer at SuperOrdinary and Fanfix. 



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@STUDIO MOCOCO Acquired by Bed Bath & Beyond in 2002, Harmon Face Values had since served as the parent company’s foothold in the health and beauty space. The store offered consumers a wide range of products at low prices, earning itself a reputation for convenience and value.

Wanting to bring a fresh perspective to the brand, we built an identity system that felt modern, yet mass.




An expansive color palette to amplify the brand’s friendly and approachable personality.



Infusing energy into a value-centric beauty retailer

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email to chloecaodesign@gmail.com

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