chloe is

a multidisciplinary designer based in Los Angeles. currently a senior graphic designer at SuperOrdinary and Fanfix. 



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WEB DESIGN PopKit is a beauty brand created by SuperOrdinary, designed to deliver the internet’s favorite makeup essentials at accessible prices. With a commitment to quality and affordability, PopKit empowers you to express your individuality, creativity, and style—without compromise.

The logo and visual identity are built on bold geometric forms, striking a balance between playful and powerful. Chunky typography with rounded edges adds an approachable, confident feel—reflecting PopKit’s mission.






Flower icons serve as playful visual cues that highlight key product benefits. Their soft, rounded shapes contrast and complement the bold typography





Color palette  blends neutral tones that echo the natural tones of skin & pops of blue and burgundy




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email to chloecaodesign@gmail.com

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